WIREWAX Creative Community: Antoine Adams X Estée Lauder [Exclusive Interview]
April 5th, 2021
If you’ve been following WIREWAX for the past few months, you’d notice we’ve been assembling a superhuman army of creatives we refer to as the ‘Creative Community’. We recently got premier access to sit down with a Creative Community all-star (and Olympic athlete), Antoine Adams. As someone who has created heaps of stunning interactive videos within the WIREWAX Studio, Antoine has an elevated rank as a Certified Community Member, meaning we recommend Antoine to brands in need of an interactive video built by a WIREWAX power user.
Most recently, we connected Antoine with Estée Lauder to collaborate on an interactive build for a new fragrance launching later this year. Check out the interview below between Antoine and our Creative Director, Jen Mah, to learn more about Antoine’s experience within the Creative Community, how he became a Certified Member, and more specifics about the Estée Lauder build.
Antoine dives straight into how to design for a video that wasn’t shot with interactively in mind, his preferred workflow when it comes to taking his designs into the WIREWAX Studio, and what he hopes to tackle next using interactive video.